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ERA (China) Company limited
Tel:0755-8426 1366
Fax:0755-8426 1399

 

  Introduction You are here:Home | About us | Introduction  

ERA Profile

 

ERA China is an international high-tech enterprise involved in R&D, manufacturing, marking and OEM/ODM service on health beverage, health food, healthcare products and cosmetic products。 The company was established in March of 2003 and was the Chinese branch of ASAHI Group in Japan。 On Oct 1st, HAOPU Group took over ERA China and made it a Hong Kong owned company。

 

ERA China has 2 branches in Japan and Korea, named ERA Japan and ERA Korea, which are responsible for technology and market development. ERA China owns 2 factories in China: ERA Biotechnology (Shenzhen) Co., Ltd. and ASAHI Cosmetics (Shenzhen) Co., Ltd. Both factories are located in Shenzhen and cover over 50,000 square meters. ERA China has more than 1000 employees and annual turnover reaches hundreds of million RMB. During 2004 to 2006, the annual export amount of the company reached 1.5 billion RMB.

 

The company’s world leading manufacturing base, which consists of oral liquid, soft capsule, powder drink, hard capsule and tablets plants, is the most professional and advanced ones in Asia。 Within China, ERA China is the earliest company devoted to beauty drink and health beverage, biggest manufacturer of high-end oral liquid and most updated center of collagen products production。 From worldwide, ERA China is the biggest sea buckthorn products supplier and biggest beauty & health food exporter to Japanese market。 ERA China is also the supplier of amenities for 5-star hotels all over the world。

 

ERA China holds the core value of “Host Culture, Service-oriented Idea, Integrity First, and Hardworking & Enterprising Spirit”, the spirits of “Responsibility, Practicability, Innovation, and Precedence” and the mission of “Devote to Biotechnology, Serve Human Health, and Co-construct World Brand”. ERA China aims to fulfill the industry strategy of “Manufacture Highest-end Beverage, Manufacture Safest Cosmetics, and Serve as World Brand Production Center”.

 

As management master Jeffrey said, innovation is the only way to make company big。 ERA China also considers technological innovation as the only way to sustainable development。 ERA China imports precision management and professional managers from Japan and Germany。 The company also keeps all round strategic cooperation with foreign companies from Japan, Korea, USA, Russia, France, Germany, UK and Australia。 And all the R&D work in ERA China also get supports from ASAHI Group, Japan Waseda University, Tokyo Forestry University, China Medical Association (CMA), China Health Care Association (CHCA), China Health Promotion Foundation (CHPF), China Agricultural University (CAU), South China University of Technology (SCUT), South China Agricultural University (SCAU), Shanxi Agricultural University (SXAU), Jiangnan University, Shenzhen University and so on。 ERA China already gathered a international top science team consisted by experts from different related industries。

 

ERA China imported world leading process equipment to build modernized manufacturing base of health drink, cosmetics, soft capsule, powder drink, hard capsule and tablets。 All the workshops are 100,000-class purified and can reach annual capacity of 2 billion pieces。 Strict standards are applied in all production process, especially the 3 key control points: incoming material inspection, sterilization and light inspection。 Every batch of products are self checked and sent to authoritative inspection center for checking。

 

Insisting the quality view of “Quality is life to enterprise”, ERA China imports management factors, non-difference management concept and delicate quality system from Japan and Germany to build management systems for quality, environment and food safety。 The company has strictly follow national and international relative standards and passed GMP, SN/T 1443。2, ISO9001 and ISO22000 certifications successively。 ERA China attracts big customers and gain big markets with customerized OEM/ODM services。 Now the company is already an international manufacturing base for world brands。 At the same time, the company puts efforts in building own brands like AURUM, ROLY, ACE+, ITOUEN 1899, Juice BB, Sajee Tri-peptide, Green Giant, PZR and so on。 ERA China has formed the managing pattern to combine R&D, manufacturing and marketing of health and beauty products to win fame and honor at home and abroad。

 

 

Now ERA China focuses on nutriment health and beauty drinks。 The company is the leading manufacturer for 30-50ml products, with absolute advantages in equipments, scale, capacity, R&D strength, production technology and quality control”。

 

ERA China takes Mainland China, Japan and Korea as foothold and radiate Hong Kong, Taiwan, Macau, Southeast Asia, North America and Europe markets. With Chinese, Japanese, Korea and English business circles, ERA China aims to build an “ERA World”.

 

ERA China, world brand. With mature company culture, ERA China takes the oath to devote to biotechnology and serve for human health. We will keep fighting for the human health and beauty career.


L’Oreal delegation visited ERA China

 

     NESTILE delegation visited ERA China


The Indonesian delegation visits Time Inc customer
 

ERA China’s business trip to Japan

Russia Magus Cooperation signed contract with ERA China

 


Former Vice Minister of Thailand Health Ministry received President Yan Shengfan and CEO Jiang Zegen


Nippon Delegation visited ERA China

 


Exhibition Fair of ERA Japan

 
In Japan in May 18, 2006 the exhibition scene
   
In 2006 a French Multi-National Corporation of Time Inc

In September 15, 2009, the signing ceremony
 
In 2010 October Korean Guoke Devi guests to visit Time Inc

German Seabuckthorn experts inspected Time Inc
 
The second International Conference on Hippophae rhamnoides guests Time Inc

President Jiang Zegen and visiting South Korean guests。
 
 
Time Inc and the South Korean EG group signing ceremony

 


Copyright © 2003-2012 ERA , All Rights Reserved
Tel:86 (0755) 8426-2888 Fax:86 (0755) 8426-1399
Address:Longgang District, Shenzhen Donghai 2-4 Email:rockywt@hotmail.com
 
 
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